Sotheby's

creative direction / art direction / marketing design / content strategy / content creation / UX + UI

I joined the iconic auction house as they expanded into digital and sought innovative ways to elevate their auctions and events online.

As the Digital Art Director I led a collaborative effort with art specialists, copywriters, and print creative to deliver cohesive and impactful design executions across Sotheby's global sites. We worked on marketing campaigns, site refreshes, functionality enhancements, advertising, and email programs.

Some successful launches included Sotheby's Diamonds and high-profile auctions of Bill Blass, Gianni Versace, Ferrari, and Laurance Rockefeller estates. Marketing sites became an innovative way to bring the voice of Sotheby's specialists online, adapted to video format for wider promotion.