AB InBev

UX + UI / creative direction / art direction / ecommerce design / content strategy / content creation

Anheuser-Busch InBev wanted to create a flagship e-commerce experience that could be replicated by craft beer distributors across their global portfolio. The solution needed to include a wide range of modular functionalities as well as opportunities for product storytelling, and media rich content.
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I partnered with the head of digital and e-commerce to document local market needs across Europe and South America. Using e-commerce best practices and beverage shopper data, we developed wireframe documentation on top of an existing Shopify platform. I then led design executions of all page templates for the flagship site, while working with the content strategist to produce editorial content, and manage image production. 

The site, built to be modular and skinnable for each distributor's brand, included robust filtering, cross-promotional features, product bundling, editorial modules, ratings and reviews, gift guide templates, and triggered email programs. Additional projects included designing shopping funnels for British retailers Tesco and Ocado.