creative direction / art direction / ecommerce design / marketing design / brand development / content strategy / content creation / UX + UI / project management
When luxury footwear designer Paul Andrew launched his eponymous line he required a website targeting consumers, retailers, and press.
I partnered with a digital strategist to lead the discovery phase, setting the project scope, budgets, and timelines. While working closely with the brand team, I developed wireframing documentation and content plans before moving into the design phase where I conceptualized and designed all aspects of the brand’s digital touchpoints. To help the team manage their new collections I established site management processes, visual style guides, copy formulas, and design templates.
The resulting Shopify site was modular and scalable, allowing the brand to grow while leveraging inspirational visuals and social content. I continued design support for several seasons until the designer paused his line to join Ferragamo as their creative director.
SKINCARE
