Jawbone

creative direction / art direction / ecommerce design / marketing design / content strategy / content creation / UX + UI / team leadership / project management

I joined Jawbone as their Senior Design Director as the technology and wearables company prepared to launch a new line of fitness trackers and app enhancements.

I led a collaborative effort with the e-commerce and brand marketing teams, collecting data on market research, site analytics, A/B testing results, and customer care data for wireframing and prototype development. With a clear user experience, I led a team of designers on execution and development, working closely with copywriting, photography, and video production on final content creation. 

The fully responsive site featured product comparisons, partner app and device pairings, customizations, and influencer-generated content. I also led a custom brand page build for Bestbuy.com and other retail partners, enhancements to shopping funnels, the launch of a partner marketplace, holiday gift guides, and customer care portals.