Murad

art direction / marketing design / content creation / UX + UI

I joined the skincare brand as a senior design consultant for 6 months during their search for a full-time creative director.

Throughout my engagement, I worked closely with project managers, marketing, social, and brand creative teams to review weekly tasks and design executions. Collaborating with fellow designers, copywriters, and photographers, we conceptualized design executions through to production. 

Our efforts resulted in successful launches of the Customizable Serums program and two new Vitamin C products. Additionally, we developed content-rich campaigns across email, social, online, and digital advertising to support e-commerce and marketing initiatives.